Most people are too busy to read business and marketing books. So I have done all the work for you, summarizing 100 books on one page each. You can access this trove of knowledge in three ways:
1. As a one-day training courses (see below).
2. By buying the books Business Greatest Hits and Marketing Greatest Hits (out this autumn).
3. Listening to a selection of book summary podcasts.
4. By subscribing to my blog.
Training Courses
A suite of sessions with infinite permutations. Choose any combination from over 100 books, or consider grouped themes.
1. THE BIG THEMES
Fooled By Randomness, The Black Swan, Eating the Big Fish, The Pirate Inside, The Long Tail, Flat Earth News, Outliers, The World Is Flat, etc.
2. BUSINESS STRATEGY
Sun Tzu: The Art Of War For Executives, The Ultimate Question, Six Thinking Hats, Six Frames, The Tiger That Isn’t
3. MARKETING STRATEGY
Commitment-led Marketing, Juicing The Orange, The End of Marketing As We Know It, Meatball Sundae, The End of Advertising As We Know It
4. BRANDS AND BRANDING
Brand Manners, Buzz, Lovemarks, The Brand Innovation Manifesto, The Philosophy of Branding
5. CONSUMER BEHAVIOUR
Affluenza, Blink, Enough, Herd, Panicology, Quirkology, The Tipping Point, The Wisdom Of Crowds
6. CREATIVITY
A Whole New Mind, Flicking your Creative Switch, Purple Cow, The Art Of Creative Thinking, Welcome to the Creative Age, Whatever You Think, Think The Opposite
7. ORGANISATION (PERSONAL/COMPANY)
Execution, How To Get More Done, Getting Things Done, How Not To Come Second, Perfect Pitch, Simply Brilliant, The Laws Of Simplicity
8. BEHAVIOURAL ECONOMICS
Buyology, Discover Your Inner Economist, Freakonomics, Nudge, Predictably Irrational, Superfreakonomics, Sway, The Logic Of Life, The Undercover Economist
9. LEADERSHIP
Clever, Why Should Anyone Be Led By You? Smart Leadership,
How To Lead, Leadership for Dummies, Screw it, let’s do it
10. THE CLASSICS
Built To Last, Good To Great, In Search of Excellence, The Halo Effect,
The Age Of Unreason
11. THE ONLINE WORLD
Free, Here Comes Everybody, The Cluetrain Manifesto, We-Think, Wikinomics
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Other books include:
Affluenza - Oliver James
A Whole New Mind - Daniel Pink
Blink - Malcolm Gladwell
Eating the Big Fish - Adam Morgan
Enough - John Naish
Flat Earth News - Nick Davies
Flicking your Creative Switch - Wayne Lotherington
Fooled By Randomness - Nassim Nicholas Taleb
Freakonomics - Levitt & Dubner
Getting Things Done - David Allen
Hello Laziness - Corinne Maier
Herd - Mark Earls
How Not To Come Second - David Kean
Juicing The Orange - Pat Fallon & Fred Senn
Paradise - Graham Edmonds
Outliers - Malcolm Gladwell
Panicology - Briscoe & Aldersley-Williams
Perfect Pitch - Jon Steel
Purple Cow - Seth Godin
Screw it, let’s do it - Richard Branson
Simply Brilliant - Fergus O’Connell
Six Thinking Hats - Edward de Bono
Sun Tzu: The Art Of War For Executives - Donald Krause
The Art Of Creative Thinking - John Adair
The Black Swan - Nassim Nicholas Talib
The Brand Innovation Manifesto - John Grant
The Halo Effect - Phil Rosenzweig
The Laws Of Simplicity - John Maeda
The Long Tail - Chris Anderson
The Pirate Inside - Adam Morgan
The Play Ethic - Pat Kane
The Tiger That Isn’t - Blastland & Dilnot
The Tipping Point - Malcolm Gladwell
The Ultimate Question - Fred Reichheld
The World Is Flat - Thomas L. Friedman
We-Think - Charles Leadbeater
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