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You should read this book if:
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You are thinking of running your own business
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You are already running your own business but are finding it a bit of a struggle
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You are having trouble motivating yourself
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You are frustrated with books that only deal with the practicalities rather than the emotional issues
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You work for a company but wish to harness some of the qualities of someone who works on their own
The one-minute version
1. Assume that you have something to offer
2. Take the issues seriously, but not yourself
3. Sell yourself, more so than materials with a mark-up
4. Charge a premium price and do a great job
5. Remember that corporate time moves slower normal time
6. Listen more than you talk
7. Be more positive than everyone else wherever you go
8. Do not distinguish between nice and nasty things to do
9. Whatever you plan to do, start now
10. Remember: everything you achieve, you have done yourself
“This book prepares you for the unknown and makes running your own business more of a pleasure. It’s a bit like having a business partner who has already been through what you are likely to face next.”
Start Your Business magazine
"Practical advice perfectly packaged. Even if you're a way down the road, this is a great reminder of best practice which gets lost in the day-to-day struggle."
Media Week
"What a delight to pick up your book on Friday. I started reading it on a train into London and was gripped - finally someone that really understands where I'm coming from! Am very grateful that you sent me a copy. It is already proving a valuable companion and I know it's going to be very useful. It's made me feel much more focused and clear of what I'm doing - thanks very much!"
Suzy Bashford. Journalist
"I passed a copy of Running Your Own Business book on to my partner. He has not been able to put the book down and said 'I wish I had this book last year when I started this adventure'. The book has been a great help and a real inspiration. Thank you."
Jo Cooper. Orange
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