Start is a one-stop guide to getting your business off the ground. Written by someone who has actually been there and done it, it gets straight to the heart of launching your business, with no-nonsense ideas to help you start with confidence and a clear direction. Pick up some essential tips like:
Start with the idea
What is it and how will it realise your ambitions? What is the long-term plan? If you don’t where you are going, you won’t get there.
Simplicity is the key
Don’t overcomplicate things so that the idea is pecked to death by ducks. If you can write it on a postcard and explain it to your mum, then you can get started.
Make clear plans
Draw up one-page business and personal plans to work out what you want in the simplest and clearest possible way.
Decide what you want
Flush out whether you are building to sell, or just want the business to fund your lifestyle, then take the leap of faith and get it underway. Work hard, but don’t confuse being busy with being effective.
Learn from experience
Realise when you are gaining speed but losing altitude, and have the courage to change things when they aren’t working well.
All vital stuff, packaged and presented in a way that will help you put it into practice right away. So what are you waiting for? It’s time to Start.
'Packed with easy-to-follow practical advice on how to turn your goals into reality, and your business into a success.'
James Murray Wells, CEO of Glassesdirect.co.uk and Entrepreneur of the Year
'For anyone thinking about starting their own business who already has the answers, I sggest a read of Kevin's new book to make sure they are asking the right questions!''
Ian Mason, Head of Creative Industries, Royal Bank of Scotland
“If you liked my book, you'll love this one! Don't start a business without both on your shelf.”
Robert Ashton, Author, The Entrepreneur’s Book of Checklists
“I like the simple message conveyed in the title of this book which is typical of Kevin's approach: there are no barriers you can't overcome so just start!”
Graham Clayworth, International Liaison Partner, BDO Stoy Hayward
Kevin Duncan on... Start Kevin Duncan talks all about Start - the book that makes starting up a new business easy for would-be entrepreneurs.
Books by Kevin Duncan
Marketing Greatest Hits The top 40 brightest ideas in modern marketing - out September 2010.
