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1. INSPIRATIONAL LEADERSHIP
100 ideas to help anyone who has to inspire anyone else.
2. HOW TO RUN CLIENTS AND SELL EFFECTIVELY
50 ways how to run the business and sell well
3. THE ART OF NEGOTIATION
How to get what you want on your terms.
4. HOW TO WRITE A GOOD LINE OF ARGUEMENT, DOCUMENT, OR PRESENTATION
Teaches clear expression and provides easy structure to follow.
5. DIGITAL MEDIA ESSENTIALS
A two-day course giving agencies and clients competence and confidence in the digital field.
6. ONLINE REPUTATION MANAGMENT
Everything you need to know about managing your, or your clients' reputation, online.
7. UNDERSTANDING BUSINESS
Enhanced commercial awareness for those who have never fun a business.
8. SEVEN STARS
How to provide exceptional service for the world's most demanding clients.
9. PITCHCRAFT
The essential guide to preparing and running new business pitches.
10. CREATIVE APPRECIATION AND BRIEF WRITING
The creative brief dismantled and re-built for every communicaitons discipline.
11. MANAGING INTERNATIONAL BUSINESS
How to handle the particular difficulties of running international accounts.
12. DEALING WITH PROCUREMENT
How agencies should equip themselves and behave when dealing with client procurement departments.
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