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1. INSPIRATIONAL LEADERSHIP
100 ideas to help anyone who has to inspire anyone else.
2. HOW TO RUN CLIENTS AND SELL EFFECTIVELY
50 ways how to run the business and sell well
3. THE ART OF NEGOTIATION
How to get what you want on your terms.
4. HOW TO WRITE A GOOD LINE OF ARGUMENT, DOCUMENT, OR PRESENTATION
Teaches clear expression and provides easy structure to follow.
5. PITCHCRAFT
The essential guide to preparing and running new business pitches.
6. WINNING BIG PITCHES
Stalking clients, writing better proposals, and how to pitch, all in one.
7. THE BIG COMMERCIAL AGENDA
The very latest business and marketing summarised.
8. MANAGING INTERNATIONAL BUSINESS
How to handle the particular difficulties of running international accounts.
9. BEHAVIOURAL ECONOMICS
All the important books summarised on one page each, with a complete rundown on this fairly recent discipline.
10. UNDERSTANDING BUSINESS
Enhanced commercial awareness for those who have never run a business.
11. SEVEN STARS
How to provide exceptional service for the world's most demanding clients.
12. CREATIVE APPRECIATION AND BRIEF WRITING
The creative brief dismantled and re-built for every communications discipline.
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